Beans on Toast - the art of keeping it simple

8th Sep 2015 by ian mcallister

My name is Ian and I'm a hypocrite. There, I've said it.

I love food and I love Instagram. I also love seeing pictures of other peoples food, especially when I'm hungry. But when I'm actually in a restaurant or cafe I hate to see people taking pictures of their food. I hate it even more when they take pictures of my food, though the last time that happened it was because my bacon looked a lot like a small Tyrannosaurus Rex.

I think there is a lot to be said for keeping things simple. Hungry? You can't go wrong with beans on toast. White bread, spread of butter and beans. That's it. Want to be a bit flash? Add a drop of Tobasco or a grating of cheese. Feeling really posh or treating the missus or a visiting Ambassador? Have a cup of tea on the side.

The same can be said for your website. Or your marketing campaign. Or your branding.

The more complicated you make things, the more work you have to do to maintain it.

Marketing in essence is simple. That's not me doing myself and lots of other wonderful marketers out of work, but the idea behind it isn't rocket science or brain surgery. You have something ace so you tell other people how ace it is. Simple. So why complicate it by running 73 different strategic campaigns at once that you can't keep on top of nor monitor effectively. The complicated bit is knowing how to tell other people and to make sure they listen.

Less "we have ways of making you talk", more "we have ways of making you listen". With no waterboarding in site.

So really, what I'm saying is give me a shout and we can have a chat. Whether you want a website, a logo, some print or some marketing I'm sure we can help.

If you don't fancy coming to the office, we can meet at a Little Chef - they do a mean beans on toast....

Oh, as a footnote this random subject for an article was inspired simply by the fact that someone called Chloe that I follow on Instagram had beans on toast at the weekend! You don't get any more of a tedious link than that...

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