With an emphasis on practical and delicious food, Jane’s cookery demonstrations have become hugely popular at venues around the UK. The success of her first book, “Make It Easy”, has created a greater awareness of Jane and her work and her popularity is only set to rise.
Having initially worked with Jane on her first web venture when her business was little more than a hobby it was time to pull out the stops and deliver the tools that would help build a real commercial vehicle.
As always, the starting point was a corporate identity which would provide the visual foundation for all of the marketing and communication materials to follow.
Then a full e-commerce website to allow the featuring of products and demonstrations to be purchased securely online with full SagePay integration. As we realised very quickly that Jane’s cookery demonstrations booked out very quickly, we developed a booking process which allowed interested parties to pre-register for courses that had already been fully subscribed. In practice, this means that fully booked courses provide the audience for the next and the next and the…. Well, you get the idea!