Take a hike ...

...Shepherds Walks was set up in 1999 by Jon Monks, who at that time was a full time Hill Shepherd in Northumberland. More used to looking after sheep he started shepherding people around the hills.

When Jon first contacted us, he wanted a way to run his entire business online - you might say the ultimate in a paper free office. As Shepherds Walks has grown, we have been there every step of the way; what started as a relatively small business with a unique concept has turned into a vast business model.

Jon and his team are able to run almost every aspect of their business through the website whether they are in the office, on the road or up a hill.

From taking the initial booking to sending SMS messages out to entire walking groups, this is the ultimate online business tool.

When we developed the original brand for Shepherds Walks (way back when!) we took a very traditional approach - using images of muddy footprints, sheepdogs and actual shepherds in the design!

With the re-brand and new website we wanted to create a fresh, contemporay and flexible ID that could be taken forward into Jon's next phase of his business.

We explored a multitude of merchandising opportunities as well as the usual stationery set - this really helped to set the brand apart and realise it's full potential.

"Lazy Grace listened and build a web site and booking system for Shepherds Walks that was bespoke to our requirements. This now handles just under 4000 bookings a year and automates things we used to do manually. It has enabled Shepherds Walks to grow at a unbelievable rate since we put the web site and booking system in place"

Jon Monks - Shepherds Walks

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