In The Dairy - Doddington Dairy

Hands up, we made the whole lot up! From the concept, the song lyrics, the animation even the svengali of dairy-product-based-pop himself, Simon Cow. Hey, we even sang and recorded the song in-house.

The result was, “In The Dairy” – A totally unique and original viral video to help put the ever innovative Doddigton Dairy on the map this Christmas.

A couple of things made this fun and exciting project a reality. First off was a client who was open-minded enough to listen to our crazy idea – and agree to it. Secondly was us being lucky enough to have Mark as our Art Director. Some of you may be aware that by night this mild-mannered founder of Lazy Grace turns himself into something of a Rock God. Ahem. Divinity aside, he’s a canny hand in a recording studio.

The video was launched onto YouTube with some viral seeding and a PR campaign behind it provided by Glendale PR.