It's 2012 - no need to panic!
Well 2012 is here and we'd like to wish ...
Ok, I admit it, when Delyth Raffel first told me she was planning on opening an online store dedicated to supplying goods for parents of twins, the first thing I said was, "Do you not just go to Mothercare and buy two?"
Well no you see, you don't - and the success of this business demonstrates just how nonsensical such a question was and is. Having multiple kids all at the same time puts some very specific pressures on parents that can only be met if the supplier really understands these pressures. And boy, does Delyth and her team know about them!
This understanding, together with a tenacity and dedication to her business that verges on the terrifying occasionally, has created a fantastic online business that continues to grow and thrive in a very competitive niche market.
Lazy Grace provided the initial corporate identity of the business which was then followed through throughout a multitude (or multiple?) of promotional materials including; Brochures, packaging, product catalogue and the e-commerce website.
So why use Lazy Grace, over to Delyth,
"It's simple... John and Mark understand me and my business. They share our values and vision and we consider them an integral part of our business, helping us to continually improve and innovate. I appreciate their no-nonsense style and it's refreshing to hear such honest opinions which always ensures a lively debate! Most importantly of all, I like them and regard them as friends as well as business associates. "