Identity / Branding / Vehicle Livery / Ecommerce Website

The birth of a brand

When Gill and Paul McLean spoke to us about their new business idea, gluten free street food (or G FREE for short), they had a clear plan of action, a unique product, and even a mobile catering trailer ready to serve up their delicious take on food that they had a passion for.

The only thing missing was a business name and a brand to hang their chef hats on!

It was important to get the name right and, in an ideal world, include a hint to what makes the offering so special - we couldn’t just to go with ‘Gill and Paul’s Pizzas’!

When developing names for consideration we always present them, initially, with an appropriate choice of fonts to help set the scene. The right font says so much more than words alone.

The next step is to gather feedback, fine tune, tweak and develop further until we have a happy client with a great name and logo for their new company.

We had access to the catering trailer so what better way to present your ideas in the real world than to apply it to real life?

After various colour ways we settled on our final choice and spec’d 3D light box lettering to really make an impact.

Gill and Paul already had an existing WordPress website but it was difficult to update and manage orders so they asked us to give it a complete overhaul.

We developed a brand new bespoke WordPress theme and took advantage of a WooCommerce add-on to make them a custom pizza kit builder where you choose the ingredients and build your own pizzas which get delivered directly to your door - delicious!

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