The birth of a brand.

When Gill and Paul McLean spoke to us about their new business idea, gluten free street food, they had a clear plan of action, a unique product, and even a mobile catering trailer ready to serve up their delicious take on food that they had a passion for.

The only thing missing was a business name and a brand to hang their chef hats on!

It was important to get the name right and, in an ideal world, include a hint to what makes the offering so special - we couldn’t just to go with ‘Gill and Paul’s Pizzas’!

When developing names for consideration we always present them, initially, with an appropriate choice of fonts to help set the scene. The right font says so much more than words alone.

The next step is to gather feedback, fine tune, tweak and develop further until we have a happy client with a great name and logo for their new company.

We had access to the catering trailer so what better way to present your ideas in the real world than to apply it to real life?

After various colour ways we settled on our final choice and spec’d 3D light box lettering to really make an impact.

More Projects

Turnbulls Northumbrian Foodhall

Turnbull’s of Alnwick has been part of Northumberland’s staple diet since 1880.

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Particulary Good Potatoes

When one of the largest potato producers in the country gets an idea to look at processing their products and exploring new markets, exciting times lie ahead!

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