Corporate identity is the visual framework onto which a business adds its values. Over time, if done well, the logo communicates these values immediatley to the viewer. Working with a historic colour palette, we employed subtle changes to bring the identity up to date and combined with a crisp typeface to deliver a strong and elegant brand identity.
Then using the old marketing adage of "Don't tell - show", we spent multiple sessions both at the workshops and on-site gathering photographs and video footage to truly show the scale and capability of the business.
We even coaxed the key team into a studio session to obtain individual team photographs that stand out from the crowd!