“Whether you’re seeking to overcome challenges and build resilience, unlock your potential, or simply restore a sense of calm and wellbeing, you will find
compassionate, professional support tailored specifically to your needs.”
This statement gave us the starting point for Deborah’s new ID - we focused on a few buzz words such as “build resilience”, “restoration” and “wellbeing”, but ultimately “unlock your potential” became the primary focus.
A simple offset “unlocked” device was developed and incorporated within a modern typeface to create a unique and memorable logo. This offset and unlocked theme was also adopted in the website layout.
