With such a range of products, the key is logical departmentation - otherwise the offering becomes confusing and messy. We spent a considerable amount of time getting to grips with the business and their priorities for a new website before we even went near a computer to start building. Good old paper and pens, along with a whole load of scribbles and Post-its, allowed us to find a logical route through what could have been a complex maze.
The end result is a website which is simple and logical for the user, and crucially, simple to maintain and update by the team at Robson & Cowan without any IT worries. Ongoing communication via our own Lazy Mail system allows customers to be kept up to date with developments and offers directly into their inboxes, and is a simple and quick exercise, all done in-house without any external input or bills.
